Some insights from nice article on pricing: Four Pricing Principles to Never Forget
Your paying customers are seeking improved features. Free ones look for new ones.
Cheapest price plan customers don't grow - they die a lot or just stay low - are they worth investing?
Always remember your Cost Per Acquisition (CPA) and Cost To Serve (CTS)
Don't be afraid to change prices - think about your value to the customers.
Use grandfather principle (current users pay the same price - while new ones get new pricing)
Impact of changes on net income.
Your paying customers are seeking improved features. Free ones look for new ones.
Cheapest price plan customers don't grow - they die a lot or just stay low - are they worth investing?
Always remember your Cost Per Acquisition (CPA) and Cost To Serve (CTS)
Use grandfather principle (current users pay the same price - while new ones get new pricing)
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