Pricing for your business.

Some insights from nice article on pricing: Four Pricing Principles to Never Forget
Your paying customers are seeking improved features. Free ones look for new ones.

Cheapest price plan customers don't grow - they die a lot or just stay low - are they worth investing?
Always remember your Cost Per Acquisition (CPA) and Cost To Serve (CTS)
Don't be afraid to change prices - think about your value to the customers.
Use grandfather principle (current users pay the same price - while new ones get new pricing)
Impact of changes on net income.

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