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Pricing for your business.
Some insights from nice article on pricing: Four Pricing Principles to Never Forget
Your paying customers are seeking improved features. Free ones look for new ones.
Cheapest price plan customers don't grow - they die a lot or just stay low - are they worth investing?
Always remember your Cost Per Acquisition (CPA) and Cost To Serve (CTS)
Don't be afraid to change prices - think about your value to the customers.
Use grandfather principle (current users pay the same price - while new ones get new pricing)
Impact of changes on net income.
Your paying customers are seeking improved features. Free ones look for new ones.
Cheapest price plan customers don't grow - they die a lot or just stay low - are they worth investing?
Always remember your Cost Per Acquisition (CPA) and Cost To Serve (CTS)
Don't be afraid to change prices - think about your value to the customers.
Use grandfather principle (current users pay the same price - while new ones get new pricing)
Impact of changes on net income.
Founder Council Town Hall - Kiev - Insights on Ukrainian market
Founder council town hall, Kiev. with Adeo Ressi
- Challenges
- Confidence
- Competence
- international market understanding
- risk of success
- * Teams to invest in
- * Cofounder for a company
- Lack of seed money / contry
- lack of business experience
- lack of mentors
- outsourcing stealing developers
- * lack of domestic market
- russia hard
- us is same way hard
- geopolitical positioning = 50/50 (corruption)
- * missing large companies (underdeveloped)
- team won't work for equity
- Opportunities
- Programming talent
- Accelerators / Incubators
- Deal flow (early stage)
- Open mind to western world (eu)
- Ukraine is a good entry point to Russian market
- Low costs (besides developers)
- successful Ukrainians (international access)
- fast growing domestic market
- ability to clone
- quality / price
- open minded / culture
- enough pre-seed capital
- * infrastructure / logistics
- grey market opportunities
- * lack of startups / competition
- commercializing
- Needs - numbers show the order of importance
- 2) seed capital organization
- 5) media
- training programs
- 4) less corruption
- favourable corporate law
- 6) success stories
- ukrainian startups
- ukrainian founders
- lower brain drain
- 3) eliminate fear of failure
- 1) professional networking - startups anonymous
- more events - startup weekend
- 0) international coverage
- Ideas
- identify ongoing leaders
- set-up communication infrastructure
- Goals
- Encourage sponsorship
- Attract global mentors
- Attract investors
- Add world-class programs
- Coordinate dates
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