Pricing for your business.

Some insights from nice article on pricing: Four Pricing Principles to Never Forget
Your paying customers are seeking improved features. Free ones look for new ones.


Cheapest price plan customers don't grow - they die a lot or just stay low - are they worth investing?
Always remember your Cost Per Acquisition (CPA) and Cost To Serve (CTS)
Don't be afraid to change prices - think about your value to the customers.
Use grandfather principle (current users pay the same price - while new ones get new pricing)
Impact of changes on net income.


Founder Council Town Hall - Kiev - Insights on Ukrainian market

Founder council town hall, Kiev. with Adeo Ressi
  • Challenges
    • Confidence
    • Competence
      • international market understanding
      • risk of success
    • * Teams to invest in
    • * Cofounder for a company
    • Lack of seed money / contry
    • lack of business experience
    • lack of mentors
    • outsourcing stealing developers
    • * lack of domestic market
      • russia hard
      • us is same way hard
    • geopolitical positioning = 50/50 (corruption)
    • * missing large companies (underdeveloped)
    • team won't work for equity
  • Opportunities
    • Programming talent
    • Accelerators / Incubators
    • Deal flow (early stage)
    • Open mind to western world (eu)
    • Ukraine is a good entry point to Russian market
    • Low costs (besides developers)
    • successful Ukrainians (international access)
    • fast growing domestic market
    • ability to clone
    • quality / price
    • open minded / culture
    • enough pre-seed capital
    • * infrastructure / logistics
    • grey market opportunities
    • * lack of startups / competition
    • commercializing
  • Needs - numbers show the order of importance
    • 2) seed capital organization
    • 5) media
    • training programs
    • 4) less corruption
    • favourable corporate law
    • 6) success stories
      • ukrainian startups
      • ukrainian founders
    • lower brain drain
    • 3) eliminate fear of failure
    • 1) professional networking - startups anonymous
      • linkedin
      • more events - startup weekend
    • 0) international coverage
  • Ideas
    • identify ongoing leaders
    • set-up communication infrastructure
  • Goals
    • Encourage sponsorship
    • Attract global mentors
    • Attract investors
    • Add world-class programs
    • Coordinate dates